Agri Business Review | Business Magazine for Agri Industry
agribusinessreview.comDECEMBER 20259and regulations will likely force Dutch farmers to grow more extensive crops. For many crops, such as cereals or protein crops, margins are made down the value chain, while farm margins are very small. More cooperation, or even integration, within the food chain, can be a key to better value distribution. Total Crop ApproachThe complexity of arable farming is increasing rapidly. In the absence of traditional (chemical) technologies, we can no longer reactively address pests or diseases, but we need to consider the crop-growing cycle as a system. In this system, we need to be able to anticipate as well as cure. To be able to do that, digitalization is vital. Outdoor farming is still run mainly on human experience and expertise, as opposed to the data-driven approach we see in controlled indoor environments. With the increasing complexity, data is vital for real progress. Digital technology is rapidly evolving, and data-driven decision processes really do lead to new insights and outcomes, which will help maintain crop returns through the use of alternative technologies.Shifting the Value ChainIf a shift to more extensive crops has environmental and regulatory advantages, we need to make it economically viable to grow these crops. To do that, we continuously enter partnerships within the value chain. An example is our partnership with wheat processor Dossche Mills. At the consumer level, they have the potential to create additional value with their low-carbon bread, which translates into a premium for participating growers. The market for plant-based dairy alternatives is another very promising one. In some cases, we may even choose to invest in the value chain and, therefore, in the development of new markets, such as biobased building materials.Measure and ImproveOf course, there are major challenges, but we also see major opportunities in the current and future market. Many businesses are confronted with increasing demands for lower carbon emissions but do not yet know how to meet those demands. Data can be part of the answer or even the starting point. If we are able to maintain crop yields while lowering environmental impact and prove this with data, we will be able to establish an economically sustainable farming industry. And a responsible food chain for future generations with good soil quality, healthy animals, thriving nature, and a fair income for farmers and growers. Willem Unger
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