Over the past ten years, Ron and Don Parks have expanded their company, First Choice Farm & Lawn, from a humble single location to an impressive network of seven thriving branches. This exceptional growth has been underpinned by the company’s commitment to superior customer service and its diversified product offerings.
“Making sure our customers are taken care of in a timely manner has been one of our key differentiators,” Don Parks says. “Whether for parts or servicing, we ensure our customers do not have to wait for anything. We use class 5 service trucks for equipment servicing on-site and heavily stock products for this purpose. This attention to detail has been instrumental to our growth.”
Another area of focus for First Choice Farm & Lawn has been offering creative financing and leasing options. In an era marked by significant price hikes and rising interest rates, the company remains a beacon of financial flexibility. The competitive leases and 0 percent financing options provided by its primary partner, Kubota, have helped alleviate the financial challenges faced by customers.
While First Choice Farm & Lawn is proud to be a leading dealership for the Kubota brand, it is keenly focused on product diversification. The dealership has diversified its offerings to include the Hyundai heavy equipment line, encompassing track loaders, wheel loaders, and excavators. Product lines from brands like Land Pride, Woods, Exmark, and Hustler are also available.
With a varied portfolio spanning from tractors and construction equipment to turf, it caters to a broad spectrum of customer needs. Whether it's a farmer or lawnmower, there’s an equipment for every customer. First Choice Farm & Lawn’s presence in the turf market, with six or seven product lines, has also propelled its growth.
Aware of the challenges customers face, such as equipment unavailability and price surges, the team navigates these issues by strategically matching customers with the ideal products and offering exceptional support.
For First Choice Farm & Lawn, customer engagement is not just a transaction but a comprehensive journey. It starts with identifying the exact needs of the customer, pairing them with the right product, and then providing impeccable after-sales service. This is further accentuated by the provision of loaner fleets, minimizing downtime for clients. On-site services make way for speedy resolution if any equipment malfunctions, so clients can get back up and running in no time.
From a modest team of seven to 200 highly experienced professionals on deck, First Choice Farm & Lawn has undergone remarkable growth while consistently delivering top-tier agricultural equipment, utility vehicles, and pre-owned equipment. Each dealership brims with technicians, service personnel, and parts personnel, ensuring top-notch localized service. Utilizing the best of both worlds–experience and hunger to serve the customers–it is on a clear path to success.
The company has etched a remarkable trajectory in the farm equipment dealership landscape. Its focus on service, financial flexibility, product diversification, and a dedicated team have been pivotal. Dealership locations in rural regions, predominantly agricultural areas, and some larger metropolitan markets like Memphis, Tennessee, and Jonesboro, Arkansas, have allowed it to cast a broader net and address a range of client needs. Anchored to a philosophy of growth through service and dedication to post-purchase assistance, First Choice Farm & Lawn truly lives up to its name.
“Making sure our customers are taken care of in a timely manner has been one of our key differentiators,” Don Parks says. “Whether for parts or servicing, we ensure our customers do not have to wait for anything. We use class 5 service trucks for equipment servicing on-site and heavily stock products for this purpose. This attention to detail has been instrumental to our growth.”
Another area of focus for First Choice Farm & Lawn has been offering creative financing and leasing options. In an era marked by significant price hikes and rising interest rates, the company remains a beacon of financial flexibility. The competitive leases and 0 percent financing options provided by its primary partner, Kubota, have helped alleviate the financial challenges faced by customers.
While First Choice Farm & Lawn is proud to be a leading dealership for the Kubota brand, it is keenly focused on product diversification. The dealership has diversified its offerings to include the Hyundai heavy equipment line, encompassing track loaders, wheel loaders, and excavators. Product lines from brands like Land Pride, Woods, Exmark, and Hustler are also available.
With a varied portfolio spanning from tractors and construction equipment to turf, it caters to a broad spectrum of customer needs. Whether it's a farmer or lawnmower, there’s an equipment for every customer. First Choice Farm & Lawn’s presence in the turf market, with six or seven product lines, has also propelled its growth.
Whether for parts or servicing, we ensure our customers do not have to wait for anything. We use class 5 service trucks for equipment servicing on-site and heavily stock products for this purpose. This attention to detail has been instrumental to our growth
For First Choice Farm & Lawn, customer engagement is not just a transaction but a comprehensive journey. It starts with identifying the exact needs of the customer, pairing them with the right product, and then providing impeccable after-sales service. This is further accentuated by the provision of loaner fleets, minimizing downtime for clients. On-site services make way for speedy resolution if any equipment malfunctions, so clients can get back up and running in no time.
From a modest team of seven to 200 highly experienced professionals on deck, First Choice Farm & Lawn has undergone remarkable growth while consistently delivering top-tier agricultural equipment, utility vehicles, and pre-owned equipment. Each dealership brims with technicians, service personnel, and parts personnel, ensuring top-notch localized service. Utilizing the best of both worlds–experience and hunger to serve the customers–it is on a clear path to success.
The company has etched a remarkable trajectory in the farm equipment dealership landscape. Its focus on service, financial flexibility, product diversification, and a dedicated team have been pivotal. Dealership locations in rural regions, predominantly agricultural areas, and some larger metropolitan markets like Memphis, Tennessee, and Jonesboro, Arkansas, have allowed it to cast a broader net and address a range of client needs. Anchored to a philosophy of growth through service and dedication to post-purchase assistance, First Choice Farm & Lawn truly lives up to its name.
