How does integration shape agronomic decision-making at field scale?
Martínez y Valdivieso (MyV) operates in an agricultural environment where timing, diagnosis and access to inputs directly shape crop outcomes. Serving growers across Chile, the company has structured its model around helping producers make integrated agronomic decisions under real field conditions. Rather than separating crop protection, nutrition, seeds and services into disconnected transactions, MyV brings these elements together so farmers can address productivity, quality and plant health through a single operating framework.
At the core of this model is a complete offering that combines phytosanitary products, plant nutrition programs, seed solutions, technical advisory and financing options. These services are accessible both digitally and through a nationwide branch network, allowing producers to plan, purchase and apply inputs with greater continuity. By aligning products, recommendations and financing, MyV helps growers act decisively during critical crop stages without fragmentation or delay.
“Our focus has always been on staying close to the field and supporting growers with integrated, practical solutions they can apply with confidence,” says Francisco Awad, CEO of Martínez y Valdivieso.
This integration is reinforced by local logistics and omnichannel accessibility. MyV operates more than 20 branches from Atacama Region down to the Los Lagos Region across the national agricultural territory. This presence ensures timely availability and delivery of inputs, reducing transport costs and adoption delays. MyV also collaborates with multinational technology providers and local industry partners. These relationships ensure that solutions meet international quality and compliance standards while remaining adapted to local agronomic conditions.
Technical Proximity as a Trust Anchor
How does technical proximity strengthen grower confidence and adoption?
A central feature of MyV’s model is sustained technical presence. A team of seventeen technicians conducts approximately three thousand field visits each year, working directly with growers to validate programs under local conditions. These visits allow recommendations to be adjusted based on phenology, disease pressure and quality targets, reducing uncertainty at critical stages of the crop cycle.
This proximity also supports adoption. Rather than introducing new products in isolation, MyV structures turnkey programs supported by field demonstrations, crop specific protocols and clear application guidance. Microlearning initiatives such as Expertips and specialized programs such as STP (Technical Support for Growers) that provide on-site support to hazelnut and walnut producers reinforce this approach, accelerating knowledge transfer on topics ranging from biological control to seasonal management strategies. The result is a shorter learning curve and more consistent execution in the field.
Diagnostics and Validation in Plant Health Management
How do molecular diagnostics improve plant health management outcomes?
Plant health challenges in Chilean stone fruit and walnut orchards illustrate the difficulty growers face in managing bacterial and fungal diseases with limited early visibility. Latent infections are often hard to diagnose during the growing season and only surface during postharvest or transit, when losses are irreversible. This makes it difficult to adjust control programs.
To address this, Martínez y Valdivieso introduced its Agroscreening services, combining structured sampling protocols with molecular diagnostics that identify pathogen type and quantify load in plant tissue and soil. By integrating this data into agronomic decision making and fine tuning application schedules and mixes, MyV has enabled earlier, more precise interventions, achieving up to an eighty percent reduction in disease incidence in treated blocks.
Sustainability and Operational Continuity
How does sustainability integrate with operational and financial continuity?
Sustainability considerations are increasingly central to grower decisions, and MyV has aligned its portfolio and advisory services accordingly. The company prioritizes bio inputs, biocontrol solutions and biofertilizers as part of integrated management strategies that reduce environmental impact while supporting resilience to biotic and abiotic stress. These efforts are reinforced by a sustainability roadmap, which outlines progress in areas such as energy efficiency, electromobility and circular economy initiatives.
Equally important is financial continuity. By linking its digital platform with logistics and financing options, MyV helps growers manage working capital constraints during peak demand periods. Scheduled purchases and simplified access to inputs reduce timing risks and support operational flow across the season.
Recognized as the Top Agricultural Input Distributor in Latin America, Martínez y Valdivieso reflects how integrated services, technical validation and close field engagement can support consistent outcomes at scale.
Martínez y Valdivieso (MyV) operates in an agricultural environment where timing, diagnosis and access to inputs directly shape crop outcomes. Serving growers across Chile, the company has structured its model around helping producers make integrated agronomic decisions under real field conditions. Rather than separating crop protection, nutrition, seeds and services into disconnected transactions, MyV brings these elements together so farmers can address productivity, quality and plant health through a single operating framework.
At the core of this model is a complete offering that combines phytosanitary products, plant nutrition programs, seed solutions, technical advisory and financing options. These services are accessible both digitally and through a nationwide branch network, allowing producers to plan, purchase and apply inputs with greater continuity. By aligning products, recommendations and financing, MyV helps growers act decisively during critical crop stages without fragmentation or delay.
“Our focus has always been on staying close to the field and supporting growers with integrated, practical solutions they can apply with confidence,” says Francisco Awad, CEO of Martínez y Valdivieso.
This integration is reinforced by local logistics and omnichannel accessibility. MyV operates more than 20 branches from Atacama Region down to the Los Lagos Region across the national agricultural territory. This presence ensures timely availability and delivery of inputs, reducing transport costs and adoption delays. MyV also collaborates with multinational technology providers and local industry partners. These relationships ensure that solutions meet international quality and compliance standards while remaining adapted to local agronomic conditions.
Technical Proximity as a Trust Anchor
How does technical proximity strengthen grower confidence and adoption?
A central feature of MyV’s model is sustained technical presence. A team of seventeen technicians conducts approximately three thousand field visits each year, working directly with growers to validate programs under local conditions. These visits allow recommendations to be adjusted based on phenology, disease pressure and quality targets, reducing uncertainty at critical stages of the crop cycle.
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Our focus has always been on staying close to the field and supporting growers with integrated, practical solutions they can apply with confidence.
This proximity also supports adoption. Rather than introducing new products in isolation, MyV structures turnkey programs supported by field demonstrations, crop specific protocols and clear application guidance. Microlearning initiatives such as Expertips and specialized programs such as STP (Technical Support for Growers) that provide on-site support to hazelnut and walnut producers reinforce this approach, accelerating knowledge transfer on topics ranging from biological control to seasonal management strategies. The result is a shorter learning curve and more consistent execution in the field.
Diagnostics and Validation in Plant Health Management
How do molecular diagnostics improve plant health management outcomes?
Plant health challenges in Chilean stone fruit and walnut orchards illustrate the difficulty growers face in managing bacterial and fungal diseases with limited early visibility. Latent infections are often hard to diagnose during the growing season and only surface during postharvest or transit, when losses are irreversible. This makes it difficult to adjust control programs.
To address this, Martínez y Valdivieso introduced its Agroscreening services, combining structured sampling protocols with molecular diagnostics that identify pathogen type and quantify load in plant tissue and soil. By integrating this data into agronomic decision making and fine tuning application schedules and mixes, MyV has enabled earlier, more precise interventions, achieving up to an eighty percent reduction in disease incidence in treated blocks.
Sustainability and Operational Continuity
How does sustainability integrate with operational and financial continuity?
Sustainability considerations are increasingly central to grower decisions, and MyV has aligned its portfolio and advisory services accordingly. The company prioritizes bio inputs, biocontrol solutions and biofertilizers as part of integrated management strategies that reduce environmental impact while supporting resilience to biotic and abiotic stress. These efforts are reinforced by a sustainability roadmap, which outlines progress in areas such as energy efficiency, electromobility and circular economy initiatives.
Equally important is financial continuity. By linking its digital platform with logistics and financing options, MyV helps growers manage working capital constraints during peak demand periods. Scheduled purchases and simplified access to inputs reduce timing risks and support operational flow across the season.
Recognized as the Top Agricultural Input Distributor in Latin America, Martínez y Valdivieso reflects how integrated services, technical validation and close field engagement can support consistent outcomes at scale.
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