Agriculture stands at the crossroads of productivity and sustainability amidst a growing population. From feeding 1.6 billion people in 1900 to nourishing over eight billion today, its future depends on organic practices that enrich the soil instead of depleting it.
Natures Formula is making this possible by empowering farmers with cost-effective, all-natural microbial fertilizers and probiotic livestock products. A family-owned business, it blends steadfast commitment to customers with visionary product innovation to drive transformative success in agriculture.
“We aim to be a true partner to our customers by keeping their success and well-being at the core of everything we do,” says Bill Strange, founder.
In an industry plagued by manufacturers luring growers with high-yield guarantees, Natures Formula follows a different path. Every product is rooted in the real-world challenges faced by farmers. The team actively listens to their problems before developing solutions, demonstrating a relentless commitment to customer service.
Beyond offering practical solutions, Natures Formula prioritizes cost-efficiency. It maintains steady prices by choosing to sell directly rather than through stores and intermediaries. This provides growers access to affordable organic products, promoting sustainable agriculture practices.
Rather than upselling, Natures Formula focuses on educating customers about which product best suits their needs and ensuring that each solution meets their requirements. Personalized guidance begins with a sales manager reaching out to understand their operations. Customers are also given ample information on usage and application to ensure maximum efficiency. The company typically recommends one gallon of the microbial fertilizer per acre, which it considers optimal for achieving the best results.
Post product delivery, a dedicated salesperson reaches out to customers and answers any questions on application and usage. Regular follow-ups are conducted to ensure lasting gains and address any emerging challenges. When required, the team visits farms to provide hands-on support.
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We aim to be a true partner to our customers by keeping their success and well-being at the core of everything we do.
Natures Formula’s innovative solutions and reliable customer service have driven meaningful change in farming practices across diverse regions. In one instance, a farmer in Nebraska reached out, seeking ways to adopt organic practices while maintaining cost efficiency. Instead of investing in chemical products like nitrogen, potassium and phosphorus, he wanted natural microbes to do the work for his soil. After the customer applied its solutions, Natures Formula performed soil tests and tissue sampling to demonstrate that the plants were getting what they needed with far less commercial fertilizer. By leveraging its products, the farmer was able to save significant costs while maintaining a high-yield rate.
Success stories like these are the result of its dedicated team of professionals who go above and beyond to serve customers. Natures Formula adopts a thoughtful approach when recruiting new sales professionals, ensuring each candidate shares its core beliefs and passion for agriculture. The company seeks individuals with an agricultural background who are faith-oriented and genuinely care about consumers’ well-being, while guiding them toward a natural, chemical-free approach to cultivation. This philosophy reflects a commitment to providing reliable support rather than just focusing on sales. The newly added applications portal on its website invites qualified sales professionals who can further its mission and help establish a footprint in unexplored markets.
Natures Formula’s commitment to affordable and natural solutions combines innovation with genuine care, positioning it as a trusted leader in the agriculture industry. More than a manufacturer, it partners with farmers to cultivate resilient, thriving agricultural communities for generations to come.