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Agri Business Review | Monday, July 31, 2023
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Exploring and understanding the seamless medical opportunities of cannabis, businesses in the APAC region are adopting and developing cannabis-driven medication increasingly.
FREMONT, CA: The cannabis sector has undergone a significant transformation in recent times, and there are no signs of it slowing down. The industry is becoming more legitimate and rapidly evolving, offering a potential and bright future globally, particularly in the APAC region. This is due to the changing regulatory landscape, emerging opportunities, and its medicinal capabilities.
Global cannabis regulations have progressed, becoming a leading contributor to the cannabis sector. Many countries and states now recognize the medicinal and economic potential of cannabis, leading to the legalization of medical and recreational use. By eliminating regulatory barriers, the industry has been able to expand seamlessly across various markets.
Bringing cannabis to the mainstream has increased consumer acceptance among different demographics, including millennials, Gen X, and baby boomers. They are now embracing cannabis for recreational and wellness purposes. Moreover, health-conscious consumers seeking natural alternatives are driving the demand for cannabidiol (CBD) and other cannabis-derived products in the APAC region. Businesses that understand and cater to consumers' needs and preferences while adhering to medical regulations are likely to succeed.
The cannabis industry is experiencing critical product diversification and innovation due to advancements in technology. Beyond simple buds, products like cannabis-infused edibles, topicals, concentrates, and vaporizers have gained traction in recent years. Integrating technologies is further driving the development of new consumption methods and enhancing product efficacy for enterprises. Collaboration with research and development partners is crucial to stay competitive in the dynamic cannabis market landscape.
In addition to cannabis cultivation and retail, businesses in the sector are focusing on ancillary services. This includes providing packaging and labelling solutions, which do not involve direct handling of plants but contribute to the overall growth of cannabis businesses.
The global perception of cannabis has improved significantly, creating potential opportunities for international markets. Countries that have legalized cannabis are now expanding their capabilities for increased trade opportunities and positioning themselves as facilitators of market expansion. Companies are navigating the complex landscape of the international cannabis trade through shared expertise, supplying equipment, and forming strategic partnerships in real-time. The rise of the hemp industry, which shares similarities with cannabis, also provides opportunities for enterprises to diversify their offerings.
Overall, the cannabis sector has undergone a remarkable transformation and continues to evolve rapidly. With the changing regulatory environment, increasing consumer acceptance, and advancements in technology, the future looks promising for the global cannabis industry.